The Real A’Lelia Walker Is Much More Interesting Than the Myth

A’Lelia Walker was born 134 years ago today on June 6, 1885.

A'Lelia Walker (Madam Walker Family Archives)

A’Lelia Walker (Madam Walker Family Archives)

I’ve written a lot about her since I began researching her life during my senior year in high school fifty years ago. I won’t rehash the basic biographical information, which you can find in my book, On Her Own Ground: The Life and Times of Madam C. J. Walker, and in blog articles like “A’Lelia Walker’s 1924 Visit to Atlantic City” and “A’Lelia Walker Meets Ethiopian Empress Zauditu” on my website.

What I’d like to do today in celebration of her birthday is talk about the person I’ve discovered through extensive research – including her personal correspondence and other primary source documents – rather than the caricature that a number of authors have created.
First and foremost, she will always be known as the daughter of Madam C. J. Walker, the early 20th century hair care entrepreneur and philanthropist. But she also was her own person with interests, personality traits, likes, dislikes and a fascinating circle of friends.
More than I knew when I wrote On Her Own Ground twenty years ago, she was very much a patron of the arts with her own strong passion for music and art that began when she was growing up in St. Louis during the ragtime era of the 1890s. She traveled internationally and understood current events and the politics of Jim Crow. She had an impresario’s instinct for staging extravagant events. A'LeliaWalker FurTrim WM MWFA 200 dpi aleliabundles.com for AAIHS 5-15-2019

She was a fashion trendsetter with a sharp eye for design. Her parties helped define the Harlem Renaissance. Her Dark Tower cultural salon was legendary. While she was less directly engaged than her mother in causes like the anti-lynching and women’s club movements, she raised money for community and social service organizations.

How Other Authors Viewed A’Lelia Walker
My literary introduction to A’Lelia Walker was through Langston Hughes’s The Big Sea, in which he famously proclaimed her death in August 1931 to be the end of an era. “That was really the end of the gay times of the New Negro era in Harlem,” he wrote. It is Hughes who anointed her “the joy goddess of Harlem’s 1920s” because of her parties and her room-filling personality.

What I have discovered after decades of research, however, is that several other authors who did not know her have repeated second hand, inaccurate and entirely fabricated stories about her. It’s hard to resist wondering if some of them have a need to project a story line onto her life. In their speculation and their failure to do original research, they have relied upon stereotypes and clichés about what they imagine A’Lelia Walker might have done.

A'Lelia Walker circa 1913

A’Lelia Walker circa 1913

I very much admire David Levering Lewis’s Pulitzer Prize-winning scholarship on W.E.B. DuBois, but his description of A’Lelia Walker in his widely read When Harlem Was in Vogue set the stage for a great deal of misinformation about her. Just as I discovered while doing research for my four Madam Walker books, I have encountered the same fictionalization of A’Lelia Walker while researching The Joy Goddess of Harlem: A’Lelia Walker and the Harlem Renaissance (forthcoming from Scribner). In all her complexity and contradictions, A’Lelia Walker is an original who needs no embellishment.

I won’t address all the myths today, but here are three of the most glaring.
The Myth of A’Lelia Walker’s Short Attention Span
In 1982 Lewis wrote: “Her intellectual powers were slight. After seven minutes, conversation went precipitously downhill, but those first seven minutes were usually quite creditable.” Among the many authors who have mentioned A’Lelia Walker since then, Steven Watson perpetuated this myth in his 1995 book, The Harlem Renaissance, when he wrote: “One acquaintance cattily declared seven minutes to be her limit for elevated conversation.”
I’ve always found this claim odd. During the early 1980s, I had the good fortune of interviewing a dozen or so of A’Lelia Walker’s octogenarian and nonagenarian friends who regaled me with stories of their social gatherings and travels. To a person, they described A’Lelia’s attention to detail for the elegant parties she orchestrated. I know from her letters how focused she could be when she cared about something. I can’t help but wonder if, by chance, someone actually said she had a seven-minute attention span, that that person may have been someone she didn’t like or with whom she didn’t wish to have a conversation. She could be like that when she wanted to.
The Myth that A’Lelia Walker Didn’t Read Books
Watson seems to have started this rumor when he wrote: “Although she supported Harlem culture, she had little interest in intellectual talk and rarely read books.” More recently Saidiya Hartman paraphrased Watson and others in her 2019 book when she wrote: “[S]he financed the Dark Tower, a literary salon in her palatial home of thirty rooms, although it was rumored that she never read books, only supported their authors.” (The Dark Tower, by the way, was in A’Lelia Walker’s 136th Street townhouse rather than in Villa Lewaro, her Irvington, New York mansion.) Neither Watson or Hartman cites a source for this claim.

Langston Hughes autographed a copy of his "The Weary Blues" for A'Lelia Walker. (Madam Walker Family Archives)

Langston Hughes autographed a copy of his “The Weary Blues” for A’Lelia Walker. (Madam Walker Family Archives)

Books from A'Lelia Walker's library (Madam Walker Family Archives)

Books from A’Lelia Walker’s library (Madam Walker Family Archives)

In fact, I have many books from A’Lelia Walker’s personal library, including an autographed copy of Langston Hughes’s The Weary Blues. I also have personal correspondence in which she thanks friends for books they have sent her and talks about how much she loves to read.

 

The Myth that Grace Nail Johnson Wouldn’t Socialize with A’Lelia Walker

A'Lelia Walker in Atlantic City (Madam Walker Family Archives)

A’Lelia Walker in Atlantic City (Madam Walker Family Archives)

One of the most memorable passages in Lewis’s When Harlem Was in Vogue is this: “Not everybody pined for an invitation to her brownstones and her country place. Grace Nail Johnson, the wife of James Weldon Johnson and ‘social dictator’ of Harlem, would as soon have done the Black Bottom on Lenox Avenue as cross A’Lelia’s threshold.”
These sentences have taken on a life of their own in Harlem Renaissance lore and been accepted as factual by readers and authors who have interpreted it to mean that A’Lelia Walker was shunned by Grace Nail Johnson and Harlem’s black elite.
In August 1999 Sondra Kathryn Wilson, the executor of the Johnson estate, told me in an email message that Mrs. Johnson was quite upset about this portrayal.
“It’s a lie,” she told Dr. Grace Sims Okala, her adopted daughter, in an interview recorded some years earlier by Wilson. “Grace and Jim considered the older Mrs. Walker as their friend. Grace often said that the elder Mrs. Walker and her father had similar backgrounds…Grace and Jim didn’t attend a lot of parties. Jim traveled a lot. He was gone so much and when he was home, he was writing. Grace and Jim preferred small dinner parties. If Grace didn’t attend the younger Ms. Walker’s parties, it had nothing to do with Ms. Walker. I know she wouldn’t attend a party if Jim was away. She wouldn’t have gone to Mrs. Walker’s or any other party alone.”
And I know from A’Lelia Walker’s correspondence – including an invitation for an event that lists both A’Lelia Walker and Grace Nail Johnson as hosts – that the speculation about their estrangement is inaccurate. Among other things, the spirit and implication of the story are contradicted by what society columnist Gerri Major, singer Alberta Hunter, artist Romare Bearden and many others told me about A’Lelia Walker during the 1980s.
There is so much more to say about my great-great-grandmother and namesake. Stay tuned for The Joy Goddess of Harlem.

The Centennial of Madam C. J. Walker’s Death – May 25, 1919

On Sunday morning, May 25, 1919 – exactly 100 years ago this weekend – Madam C. J. Walker died at Villa Lewaro, her Irvington-on-Hudson, New York estate.

A few hours later in black churches across America, ministers talked of her journey from deep poverty in the cotton fields of Delta, Louisiana to president of the international Madam C. J. Walker Manufacturing Company. It was such big news that the announcement also was made at a Negro League baseball game in Chicago that afternoon. MW Obit HEADLINES 1

She was born Sarah Breedlove on December 23, 1867 on the same plantation where her parents and older siblings had been enslaved before the end of the Civil War. The first child in her family born into freedom, she would become a millionaire who bequeathed more than $100,000 to her community, including $5,000 to the NAACP’s anti-lynching fund.

By providing job opportunities for the nearly 20,000 sales agents and beauty culturists who sold her Wonderful Hair Grower, she helped them become economically independent. She used her wealth and influence as a philanthropist, patron of the arts and political activist to support black institutions and organizations.

1917 National Convention of Madam Walker Agents in Philadelphia (Credit: Madam Walker Family Archives)

1917 National Convention of Madam Walker Agents in Philadelphia (Credit: Madam Walker Family Archives)

At her 1917 national convention, she told the delegates that their “first duty” as Walker associates “was to humanity.” During the final session, she and her agents dispatched a telegram to President Woodrow Wilson urging him to support legislation to make lynching a federal crime.

Madam Walker’s funeral on May 30 was a dignified gathering with pallbearers who represented black America’s most prominent civil rights, business and religious leaders. Walker Company employees and agents filed quietly and reverently past her casket in the music room at Villa Lewaro as J. Rosamond Johnson sang “Since You Went Away,” the spiritual he had composed with his brother, James Weldon Johnson.

This year as we observe the centennial of Madam Walker’s death, there is much to remind us of the powerful inspiration her legacy still provides.

Throughout 2019 and 2020 we’ll celebrate with several events including
*the launch of new products in Sundial’s MCJW hair care line at Sephora.com MCJW Products Group-from Instagram
*the re-opening of the renovated Madam Walker Legacy Center in Indianapolis
*the September 19 opening of a Madam Walker exhibition at the Indiana Historical Society in Indianapolis
*the renaming this summer of 136th Street between Lenox and Seventh Avenue in Harlem

This spring we’ve already had help celebrating with

*a featured segment about Madam Walker in Stanley Nelson’s PBS documentary, “BOSS: The Black Experience in Business”

*Harlem Eat Up Luminary Award to Madam Walker
*”What Madam Taught Us” in the May issue of Essence
*AAIHS’s five-part Black Perspectives blog forum with articles by scholars who bring new perspectives on Madam Walker’s life
*Our interview with Georgia Public Broadcasting’s Morning Edition host Leah Fleming

ABC News Now’s segment about Villa Lewaro

Ronda Racha Penrice’s NBC BLK feature on Madam Walker

During the last four decades in my role as Madam Walker’s biographer, it has been a joy for me to share her story with a range of audiences from elementary school students and Harvard Business School classes to corporate CEOs and women in the college course at Bedford Hills Correctional Facility.

APB Three Book CoversI’m grateful that my book, On Her Own Ground: The Life and Times of Madam C. J. Walker (Scribner/Lisa Drew 2001), is considered the most reliable source for accurate information about Madam Walker and that elementary school students can learn about her in All About Madam C. J. Walker (Cardinal/Blue River Press 2018).

Knowing that Villa Lewaro soon will become a think tank for women of color entrepreneurs under the auspices of the New Voices Foundation brings the story full circle just as Madam Walker dreamed when she moved into the house in 1918.

Follow us on Twitter at @aleliabundles @mcjwbeauty @madamcjwalker

Follow us on Instagram at @aleliabundles @mcjwbeauty

A’Lelia Bundles is Madam C. J. Walker’s great-great-granddaughter and biographer.

 

Madam C. J. Walker’s 150th Birthday (December 23, 2017)

Madam C. J. Walker was born 150 years ago on December 23, 1867.

Madam C. J. Walker was born 150 years ago on December 23, 1867.

Madam C. J. Walker was born Sarah Breedlove on December 23, 1867 on the same Delta, Louisiana plantation where her parents and older siblings had been enslaved before the Civil War.

Orphaned at seven and a poorly paid washerwoman in St. Louis until she was 38 years old, she had become America’s wealthiest self-made businesswoman by the time of her death in 1919.

Walker was known as an entreprenuer, hair care industry pioneer, philanthropist, patron of the arts and political activist. From her company headquarters in Indianapolis, she provided jobs and economic independence for thousands of African American women. She began to develope an international sales force in 1913 when she visited Cuba, Jamaica, Haiti, Costa Rica and Panama.

In August 1917, she hosted one of the first large national conventions for women entrepreneurs. In May 1919, her $5,000 gift to the NAACP’s anti-lynching fund was the largest charitable contribution the organization had ever received at the time. She supported the careers of many notable African American musicians and artists.

When she died at Villa Lewaro, her Irvington, New York estate on May 25, 1919, she left more than $100,000 to African American schools, organizations and institutions.

Among the many ways her legacy still lives

For more information about Madam Walker visit www.madamcjwalker.com and www.mcjwbeautyculture.com

Biographies of Walker by A’Lelia Bundles

  • On Her Own Ground: The Life and Times of Madam C. J. Walker (Scribner/Washington Square Press)
  • All about Madam C. J. Walker (Cardinal Publishing)
  • Madam Walker Theatre Center: An Indianapolis Treasure (Arcadia)
  • Madam C. J. Walker: Entrepreneur (Chelsea House)

The Future of Villa Lewaro: Madam Walker’s Dream of Dreams

During the week of October 19, 2014 the National Trust for Historic Preservation featured Villa Lewaro, Madam Walker’s Irvington-on-Hudson, New York estate, on all its social media platforms. This piece that I wrote for the Trust’s Preservation Blog also appeared on Huffington Post and Jet.com

Inside Villa Lewaro, Madam C. J. Walker's Irvington-on-Hudson, NY mansion (David Bohl/Historic New England)

Inside Villa Lewaro, Madam C. J. Walker’s Irvington-on-Hudson, NY mansion (David Bohl/Historic New England)

Every time I walk through the doors of Villa Lewaro—the mansion my great-great-grandmother, Madam C. J. Walker, called her “dream of dreams”—I always take a moment to imagine the pride and magic the ancestors must have felt in these rooms. From the columns of the majestic portico to the balustrades of the grand terrace, the original stucco façade sparkled with marble dust and glistening grains of white sand when the laundress-turned-millionaire took possession in May 1918.

Villa Lewaro 1920s

Villa Lewaro 1920s

The New York Times pronounced it “a place fit for a fairy princess.” Enrico Caruso, the world famous opera tenor, was so entranced by its similarity to estates in his native Naples that he coined the name “Lewaro” in honor of A’Lelia Walker Robinson, Madam Walker’s only daughter.

Walker told her friend Ida B. Wells, the journalist and anti-lynching activist, that after working so hard all her life—first as a farm laborer, then as a maid and a cook, and finally as the founder of an international hair care enterprise—she wanted a place to relax and garden and entertain her friends.

She also wanted to make a statement, so it was no accident that she purchased four and a half acres in Irvington-on-Hudson, New York not far from Jay Gould’s Lyndhurst and John D. Rockefeller’s Kykuit amidst America’s wealthiest families. She directed Vertner Woodson Tandy—the black architect who already had designed her opulent Harlem townhouse—to position the 34-room mansion close to the village’s main thoroughfare so it was easily visible by travelers en route from Manhattan to Albany.

Villa Lewaro Aerial (Courtesy Madam Walker Family Archives)

Villa Lewaro Aerial (Courtesy Madam Walker Family Archives)

Indeed, the Times reported that her new neighbors were “puzzled” and “gasped in astonishment” when they learned that a black woman was the owner. “Impossible!” they exclaimed. “No woman of her race could afford such a place.”

The woman born in 1867 in a dim Louisiana sharecropper’s cabin on the banks of the Mississippi River, now awoke each morning in a sunny master suite with a view of the Hudson River and the New Jersey Palisades. The child who had crawled on dirt floors now walked on carpets of Persian silk. The destitute washerwoman, who had lived across the alley from the St. Louis bar where Scott Joplin composed ragtime tunes, now hosted private concerts beneath shimmering chandeliers in her gold music room.

But the home was not constructed merely for her personal pleasure. Villa Lewaro, she hoped, would inspire young African Americans to “do big things” and to see “what can be accomplished by thrift, industry and intelligent investment of money.”

“Do not fail to mention that the Irvington home, after my death, will be left to some cause that will be beneficial to the race—a sort of monument,” she instructed her attorney, F. B. Ransom. As the largest contributor to the fund that saved Frederick Douglass’s Anacostia home, Cedar Hill, she understood the importance of preservation as a strategy to claim and influence history’s narrative.

Invitation to the August 1918 Villa Lewaro gathering honoring Emmett Scott (Courtesy Madam Walker Family Archives)

Invitation to the August 1918 Villa Lewaro gathering honoring Emmett Scott (Courtesy Madam Walker Family Archives)

For her opening gathering in August 1918, Madam Walker honored Emmett Scott, then the Special Assistant to the U. S. Secretary of War in Charge of Negro Affairs and the highest ranking African American in the federal government. At this “conference of interest to the race”—with its Who’s Who of black Americans and progressive whites—she encouraged discussion and debate about civil rights, lynching, racial discrimination and the status of black soldiers then serving in France during World War I. After a weekend of conversation, collegiality and music provided by J. Rosamond Johnson—co-composer of “Lift Ev’ry Voice and Sing”—and Joseph Douglass, master violinist and grandson of Frederick Douglass, Scott wrote to her, “No such assemblage has ever gathered at the private home of any representative of our race, I am sure.”

After Madam Walker died at Villa Lewaro on May 25, 1919—barely a year after moving in—her daughter continued the tradition of hosting events, occasionally opening the home for public tours to honor Walker’s legacy. Later dubbed the “joy goddess of Harlem’s 1920s” by poet Langston Hughes because of her impressive soirees, A’Lelia Walker feted Liberian President Charles D. B. King and his entourage in 1921 with a Fourth of July fireworks display and concert by the Ford Dabney Orchestra. In November 1923, limousines lined Broadway as several hundred bejeweled and fancily dressed wedding reception guests arrived from Harlem’s St. Philips Episcopal Church where my grandmother Mae had married her first husband, Dr. Gordon Jackson. The following summer, more than 400 sales agents and cosmetologists journeyed from all over the United States and the Caribbean for the eighth annual convention of the Madam Walker Beauty Culturists Union.

A'Lelia Walker in Villa Lewaro's Music Room (Courtesy of Madam Walker Familly Archives)

A’Lelia Walker in Villa Lewaro’s Music Room (Courtesy of Madam Walker Familly Archives)

In the late 1970s, as I was beginning to research the Walker women’s lives, I made my first visit to the house. Sold soon after A’Lelia Walker’s death in 1931 in the midst of the Great Depression, it had been a retirement home for elderly white women for several decades. Even with its beauty then obscured and its furnishings meager, I still could see the lingering grandeur in the hand-painted murals and the marble stairs. When I interviewed blues legend Alberta Hunter a few years later, she told tales of elegant weekend parties and of playing the Estey organ as she gently awakened the other guests.

Through the years I’ve watched as ownership has moved from the Companions of the Forest to Ingo and Darlene Appel and then to Harold and Helena Doley. They all have been stewards in their own caring way. For more than two decades, the Doleys have invested considerable resources and patience to restore the home and the grounds, even hosting a designer show house benefitting the United Negro College Fund in 1998.

In May 1922 the National Trust for Historic Preservation and the Rockefellers Brothers Fund hosted a gathering of preservationists, developers and entrepreneurs to discuss the future of Villa Lewaro.

In May 1922 the National Trust for Historic Preservation and the Rockefellers Brothers Fund hosted a gathering of preservationists, developers and entrepreneurs to discuss the future of Villa Lewaro.

Among the earliest and most notable mansions built and owned by an African American and by an American woman entrepreneur, Villa Lewaro is one of the few remaining tangible symbols of the astonishing progress made by the generation born just after Emancipation and the Civil War. Without this evidence, our history can be intentionally misinterpreted and easily dismissed. Having walls to touch and doors to open helps our children and grandchildren verify the ancestors’ accomplishments and connect themselves to their rich heritage.

It is vital that we work to find ways to imagine Villa Lewaro’s future so that it can continue to inspire others and to be, as Madam Walker dreamed “a monument to brains, hustle and energy…and a mile stone in the history of a race’s advancement.”

To support these efforts, please click here to sign the pledge to preserve Madam Walker’s Villa Lewaro and here to make a monetary donation through the National Trust.

A’Lelia Bundles is Walker’s great-great-granddaughter and author of On Her Own Ground: The Life and Times of Madam C. J. Walker. Her website is www.aleliabundles.com

Watoto from the Nile’s “Letter to Lil Wayne” Makes My Day

When you write for a living, you never know where your words will land. You always hope your messages will make a difference, but there’s no guarantee. Yesterday was one of those days that made it all worthwhile.

I’d heard earlier this year about the smart young sisters of Watoto from the Nile, who had challenged Lil Wayne to clean up his misogynistic act, but with so much Internet overload I’d never gotten around to viewing it. Imagine my surprise when (more…)