Happy 148th Birthday to Madam C. J. Walker!

Today — December 23, 2015 — is the 148th anniversary of Madam C. J. Walker’s birth!

She was born Sarah Breedlove on December 23, 1867 in Delta, Louisiana on the same planation where her parents Owen and Minerva Anderson Breedlove had been enslaved. The first child in her family to be born after the Emancipation Proclamation of 1863, her birth was greeted with much hope and promise. But the Breedlove family’s reality was bleak. Watermark Delta Cabin (www.aleliabundles.com)

By the time Sarah was seven years old, both parents had died. At ten, she moved across the Mississippi River to Vicksburg, Mississippi with her older sister, Louvenia, and her brother-in-law, Jesse Powell, who was so cruel, she would later say, that she “married at 14 to get a home of my own.” Another blow came with the death of her husband, Moses McWilliams, when she was 20. Now with her two-year old daughter, Lelia (later known as A’Lelia Walker) to raise, she moved up the river to St. Louis, Missouri where her older brothers worked as barbers.

 

She struggled for the next decade working as a laundress, doing the back-breaking work of washing clothes by hand in tubs and without indoor plumbing. At the end of some weeks, she’d made as little as $1.50, but her dreams for her daughter made her persevere. One day while her hands were buried deep in soap suds, she despaired that life might never get better. But the solution to her problems eventually came when she developed a shampoo and ointment to heal the scalp disease that was causing her to go bald.

Madam Walker died at Villa Lewaro in May 1919.

Madam Walker died at Villa Lewaro in May 1919.

By the time she died on May 25, 1919 at Villa Lewaro (her mansion in Irvington-on-Hudson, New York), she had founded the Madam C. J. Walker Manufacturing Company and become a millionaire, some say the first self-made American woman to attain that level of financial success.

 

There is much more to her story of course. How she discovered, developed and marketed her “Wonderful Hair Grower.” How she employed thousands of women as Walker sales agents and beauty culturists. How she spoke up to Booker T. Washington at his 1912 National Negro Business League Convention. How she gathered more than 200 women together for one of America’s first national conventions of women entrepreneurs in 1917. Her prominence as a philanthropist and patron of the arts. Her friendships with Ida B. Wells, W.E.B. DuBois, Mary McLeod Bethune and James Weldon Johnson among others. Her $1,000 contribution to Indianapolis’s YMCA and $5,000 to the NAACP’s anti-lynching campaign. Her activism on behalf of black soldiers, young women and the rights of African Americans.

 

Her legacy of entrepreneurship and philanthropy still empowers others. She is often mentioned by businesswomen in America and beyond as an inspiration. Her company is discussed and critiqued in a Harvard Business School course. Dozens of students across the nation prepare projects about her every year for National History Day. Countless young girls have dressed up as Madam Walker for Black History Month and Women’s History Month. She is the subject of numerous documentaries, public service announcements and news stories. Several organizations host annual Madam Walker awards luncheons. The Madam Walker Collection of photographs, letters and business records is the most popular collection at the Indiana Historical Society. She was featured on a U. S. postage stamp in 1998. Recently her name was touted as contender for the $20 bill. There are two National Historic Landmarks associated with her life: Villa Lewaro in Irvington-on-Hudson, New York and the Madam Walker Theatre Center in Indianapolis, Indiana.

Here are some of the books in which she has been featured or mentioned in the last couple of years. IMG_1275

Angella M. Nazarian’s Visionary Women (Assouline Publishers)

Cynthia L. Greene’s Entrepreneurship: Ideas in Action (Cengage Learning)

Faith Ringgold’s Harlem Renaissance Party (Amistad)

James J. Madison and Lee Ann Sandweiss’s Hoosiers and the American Story (Indiana Historical Society)

Martin Kilson’s Transformation of the African American Intelligentsia 1880 – 2012 (Harvard University Press)

Diane Radmacher’s Famous Firsts of St. Louis: A Celebration of Facts, Figures, Food & Fun

As we approach the 150th anniversary of her birth, we can say there are more exciting announcements to come in the new year. Stay tuned!

 

Other blog posts that might interest you

A Family Perspective:  Celebrating Madam Walker’s Legacy

Madam Walker’s 1917 Convention: Entrepreneurship and Protest Politics

Madam Walker’s Mansion: The Future of Villa Lewaro

Madam Walker’s August Garden

Woodlawn Cemetery — Burial Place of Madam Walker — Designated National Historic Landmark

Madam Walker Visits the Brothers Dumas in Mississippi

Madam Walker Black History Month 2013

 

To learn more about Madam Walker, visit our official Madam C. J. Walker website at www.madamcjwalker.com

To order On Her Own Ground: The Life and Times of Madam C. J. Walker and Madam Walker Theatre Center, visit my website at www.aleliabundles.com

Here’s a link to videos about Madam Walker.

Check out Madam Walker on Facebook.

A’Lelia Walker’s 1924 Visit to Atlantic City

 

Discreetly poured cocktails under the pavilion of George Walls’s Texas Avenue bathhouse made Atlantic City one of A’Lelia Walker’s favorite getaways. Sunrise on Indiana Avenue beach lured her back every year. During the annual Easter parade, when families in springtime finery jammed shoulder-to-shoulder along the seven-mile Boardwalk, A’Lelia and her friends arrived draped in furs and diamonds for their own quite fashionable festivities. Wherever else they vacationed during the intervening summer months—whether Martha’s Vineyard, Saratoga Springs or Long Branch—they returned to Atlantic City’s predominantly black Northside for Labor Day concerts, dances and camaraderie. Like everyone else, they came for chewy pastel chunks of saltwater taffy and breezy rides in wicker rolling chairs. Like everyone else, they savored ocean air and the gentle rush of waves around their ankles, collecting seashells and memories as they strolled barefoot in the sand.

 

Those Americans without the finances and social status to summer in the mansions and on the yachts of Newport began flocking to Atlantic City, especially after 1882 when Colonel George Howard built an elevated oceanfront entertainment pier the length of two football fields. By the early 1900s, it had become the nation’s largest and most affordable resort, valued as much for its vices as its virtues. Catering to the needs of hundreds of thousands of white tourists were thousands of black waiters, waitresses, maids, bellmen, elevator operators and valets—more than nine out of ten of all hotel employees, in fact.  Catering to their needs were black inn keepers, undertakers, seamstresses, café owners, preachers and physicians, who—with their families—comprised a quarter of the city’s total population after the summer crowd had left.

Having missed her usual springtime trip, A’Lelia was especially eager to be back on the Boardwalk in September 1924 after the stroke she’d suffered while in Los Angeles that April.

“Everyone is glad to see Mrs. A’Lelia Walker look so well again,” Pittsburgh Courier society columnist Eve Lynn Crawford reported after she’d been seen about town at several parties.

A'Lelia Walker with Al Moore, a Harlem Renaissance era dancer, aka Moiret, who was Fredi Washington's on stage partner. (aleliabundles.com/MadamWalkerFamilyArchives)

A’Lelia Walker with Al Moore, a Harlem Renaissance era dancer (aka Moiret, who was Fredi Washington’s on stage partner) in front of the Brighton Hotel in Atlantic City. (aleliabundles.com/MadamWalkerFamilyArchive)

She always stopped by to visit Laconia and Benjamin Fitzgerald, whose Fitzgerald’s Auditorium*—with its soda fountain, billiard room and 1,000 seat hall—was booked every night during that last week of August. “In no other place in Atlantic City, open to the free and unquestionable accommodation of our people, can one find a menu more inviting,” boasted Ben Fitzgerald about his chef’s selection of wild game, live lobster and soft shell crab. Those in the know made their way to the back room for poker and black jack.

At the annual balls hosted by the Philontas Club and the Bachelors Benedict, smartly dressed couples from Washington, Baltimore, Philadelphia, Pittsburgh, New York and Boston were still getting the hang of The Charleston steps made popular that year in Flournoy Miller and Aubrey Lyles’s Runnin’ Wild. Harlem’s Happy Rhone and his sixteen-piece De Luxe Orchestra made their Atlantic City debut that season before an overflow crowd at Waltz Dream Academy. The Soap Box Minstrels, a group of 23 harmonizing Philadelphia friends, remained a perennial favorite. A few blocks away the Arctic Avenue YMCA benefit jumped with “Red Hot Mamma,” “Hard-Hearted Hannah” and George Stamper’s Broadway dance routines.

Philadelphia's Soap Box Minstrels, a perennial favorite for black audiences in Atlantic City, in August 1922 (Historical Society of Pennsylanvania)

Philadelphia’s Soap Box Minstrels, a perennial favorite for black audiences in Atlantic City, in August 1922 (Historical Society of Pennsylanvania)

 

Unwelcome at the Marlborough-Blenheim, the Traymore and the Shelburne, black tourists found refuge, rooms and meals at Eveleigh Cottage, Wright’s Hotel and the Hotel Ridley, where Maggie Ridley’s buttery hot dinner rolls were legendary.

Atlantic City Boardwalk 1920s (Thomas Topham Collection)

Atlantic City Boardwalk 1920s (Thomas Topham Collection)

The long weekend was “a riot of excitement and fun and life,” Crawford reported. “Everyone from everywhere seems to be down by the seaside, relaxing, playing and forgetting that there is such a thing as worry in all the world.”

[This post is an excerpt from the forthcoming biography, The Joy Goddess of Harlem: A’Lelia Walker and the Harlem Renaissance, by A’Lelia Bundles.]

Geraldyn Dismond — later well-known as Gerri Major in her role as editor of Jet’s “Society World” — wrote this about Easter Weekend 1927 in her Pittsburgh Courier “New York Society” column:

“It is a tradition throughout the East that the proper place to make the transition from prayer and fasting to the frivolities of Spring is Atlantic City. True, the last week in August brings the largest crowds, the far distant visitors and the wildest extravagances, but at Easter the ultra-fashionable of the East gather to get the first whiff of salt air and pines, to take the early ocean dip, and the thrilling horseback ride on the sands. The natives who have spent the winter season between New York, Philadelphia and Washington open their white homes of many windows and porches and settle down to the serious business of being hosts and hostesses for the World’s Playground.”

“The season opened with the popular game of basketball Thursday night at Waltz Dream where Atlantic City’s two favorite teams, the Vandals and Buccaneers, fought for the South Jersey title. Three hundred fans watched the fast Vandals defeat the hardy Buccaneers to the tune of 37 to 17. It goes without saying that dancing followed.”

“The beautiful Mrs. Laconia Fitzgerald, whose hospitality is a by-word throughout the East, had as her guests Miss A’Lelia Walker, Mrs. Grace Lezama and Algernon Roane of New York, who motored in Saturday in Miss Walker’s Lincoln.”

1926 Video found on YouTube.

Here are links to more excerpts and updates on The Joy Goddess of Harlem, the forthcoming and first major biography of A’Lelia Walker, daughter of entrepreneur Madam C. J. Walker.

Why A’Lelia Walker Is Called the Joy Goddess of Harlem

A’Lelia Walker and the Ethiopian Empress in 1922

A’Lelia Walker Sails on the SS Paris in 1921

A’Lelia Walker’s Grand 1931 Funeral

Mae Walker’s Harlem Renaissance Wedding

A Family Perspective on the Walker Women

A’Lelia Walker and Pope Pius XI (Rome 1922)

 


*Fitzgerald’s Auditorium was purchased in 1935, five years after Benjamin Fitzgerald’s death, by Leroy “Pop” Williams and his son Cliff Williams, who re-opened it as Club Harlem, the night spot that dominated the Kentucky Avenue entertainment scene for three more decades.

A’Lelia Walker’s 1922 Visit with Ethiopian Empress Zauditu

So finally I am finished with the two chapters (for my forthcoming book Joy Goddess of Harlem: A’Lelia Walker and the Harlem Renaissance) that focus on A’Lelia Walker’s November 1921 to April 1922 trip abroad. It’s a good thing I didn’t know how long it was going to take or I might have abandoned the whole project!

Some pages from early drafts of the chapters about A'Lelia Walker's 1921-1922 trip abroad. Refining the voluminous research into readable prose is always a challenge!

Some pages from early drafts of the chapters about A’Lelia Walker’s 1921-1922 trip abroad. Refining the voluminous research into readable prose is always a challenge!

But writing biography is like that. You just never know where the trail is going to lead and once you’ve picked up the scent, you really do have to follow it until you’ve bagged the bird, so to speak.

In addition to the articles that appeared in several newspapers about her trip, I also am fortunate to have twenty or so letters that her third husband, Dr. James Arthur Kennedy, was writing to her while she was overseas. At the time she still was married to–though very much estranged from–her second husband. My favorite line in one of Kennedy’s letters is: “May the path of your return be strewn with a thousand rose petals leading to the circumference of my arms.”

A'Lelia Walker's third husband, Dr. James Kennedy, wrote several letters to her while she was abroad in 1921 and 1922. (From Madam Walker Family Archives)

A’Lelia Walker’s third husband, Dr. James Kennedy, wrote several letters to her while she was abroad in 1921 and 1922. (From Madam Walker Family Archives)

Yeah, yeah, maybe it’s a little much, but as the old folks used to say, “Honey hush!”

I’d really intended for A’Lelia Walker’s four month trip to Paris, Nice, Monte Carlo, Naples, Rome, Cairo, Jerusalem, Djibouti, Addis Ababa and London to be one chapter. I figured I could do her “eat, pray, love” thing in twenty or so pages, but it soon became apparent that her voyage on the SS Paris in November 1921 was a chapter all its own because of the other interesting characters who were on board and the subtext of what it meant to be a black woman in first class on one of the world’s most luxurious ocean liners in the early twentieth century.

And then her escapades in Paris–where she knew black American musicians who were already there in 1921 before Josephine Baker and Bricktop arrived and where she stayed in one of the city’s premiere hotels near the Arc de Triomphe on the Champs-Elysees–took on a life of its own as I had to check and double check the details of the lives of people who were very important then but who are almost entirely forgotten now.

A'Lelia Walker stayed at a luxury hotel on the Champs-Elysees near the Arc de Triomphe in 1921

A’Lelia Walker stayed at a luxury hotel on the Champs-Elysees near the Arc de Triomphe in 1921

I knew she’d met Paul Poiret, the famous coutourier of the era, but didn’t know she’d likely crossed paths with Maurice Chevalier and Mistinguett, the famous chanteuse, or Sidney Bechet or Dooley Wilson, who later became famous when he sang “As Time Goes By” in “Casablanca.” People like Louis Mitchell and Mazie Mullins are names most people don’t know any more, but they were very much a part of the black expatriate music community in 1921.

Suez Canal at Kantara (Quantara) circa 1922

Suez Canal at Kantara (Quantara) circa 1922

I knew she’d traveled by boat through the Suez Canal to the Red Sea and on to Djibouti en route to Addis Ababa to visit Ethiopian Empress Zauditu in March 1922, but it took additional research to learn that the French–with the permission of Zauditu’s father, Emperor Menelik II–had constructed a very modern railroad linking interior Ethiopia to the east coast of Africa. (I owe thanks to French author Hugues Fontaine who wrote the book “Un Train en Afrique” and whose website http://www.africantrain.org/ provided invaluable information.)
I should have known the Joy Goddess did not make that trip on the back of a mule!

On the bridge over Gotha between Djibouti and Addis Ababa.

On the bridge over Gotha between Djibouti and Addis Ababa.

I’ve included a photo of some of the pages from my rough drafts of this chapter. I know I must have done 20 or more drafts. I know I’ve finished a draft–or at least polished it enough for an editor to review–when the paper is no longer covered with red and purple ink!

At the 1916 coronation of Ethiopian Empress Zauditu, whom A'Lelia Walker visited in Addis Ababa in March 1922.

At the 1916 coronation of Ethiopian Empress Zauditu, whom A’Lelia Walker visited in Addis Ababa in March 1922.

So now, I am on to the next chapter which sets the stage for the dawn of the cultural explosion that will become known as the Harlem Renaissance.

 

A’Lelia Bundles is the author of On Her Own Ground: The Life and Times of Madam C. J. Walker, a biography of her great-great-grandmother, who is the mother of A’Lelia Walker. For more information about Madam Walker, please visit www.madamcjwalker.com

BlackPast.org Features A’Lelia Walker Essay

Langston Hughes called A'Lelia Walker "the joy goddess of Harlem's 1920s."

Langston Hughes called A’Lelia Walker “the joy goddess of Harlem’s 1920s.”

Many thanks to Quintard Taylor and BlackPast.org for inviting me to write an essay about A’Lelia Walker for Black History Month 2014. Here is the essay as it appears on the website.   And please do visit this wonderful, information website for hundreds of articles that make Black History Month last all year long. Click HERE to go the A’Lelia Walker essay, which is posted below:

In the following account based on her forthcoming book on A’Lelia Walker titled The Joy Goddess of Harlem: A’Lelia Walker and the Harlem Renaissance, A’Lelia Bundles provides a glimpse into the life of her famous great-grandmother whose own powerful story is often overshadowed by accounts of her mother, cosmetics entrepreneur Madam C.J. Walker. I first began to learn about my great-grandmother and namesake, A’Lelia Walker, when I was three or four years old. On visits with my mother to my grandfather’s apartment, I always slipped away to explore a chest of drawers filled with her jewelry, clothes, photographs and opera glasses. Later I discovered that the baby grand piano on which I learned to read music had been played by famous musicians who visited her Harlem home. The first edition copies of Countee Cullen’s Color and Jean Toomer’s Caneon our bookshelves had come from her personal library.
To the wider world, she was a cosmetics industry executive and patron of the arts. Born Lelia McWilliams on June 6, 1885 in Delta, Louisiana, she was the only child of future hair care entrepreneur and philanthropist Madam C.J. Walker (Sarah Breedlove), and Moses McWilliams, a sharecropper. As an adult, she changed her name to A’Lelia.
In 1888, while still a toddler, she moved with her widowed mother from Vicksburg, Mississippi to St. Louis, Missouri,

St. Louis

St. Louis

where three of her maternal uncles operated a barber shop. At nearby St. Paul African Methodist Episcopal Church, women parishioners reached out, caring for A’Lelia in the St. Louis Colored Orphans Home while Sarah worked during the week as a washerwoman. As a choir member, Sarah was exposed for the first time to educated, urban, middle class African American women, many of whom were members of the National Association of Colored Women. Motivated by these interactions, she began to aspire to a better life for herself and her daughter. Sarah’s marriage to an abusive alcoholic named John Davis during A’Lelia’s adolescence created instability and frequently disrupted her school attendance.

In 1901, when A’Lelia was 16, her mother left Davis. She then sent A’Lelia to Knoxville College in Tennessee, where she remained for less than a year.A’Lelia Walker’s love of music and theatre, which later would inform her philanthropy, was established long before she attended college. During the late 1890s, she and her mother had lived across the alley from Tom Turpin’s Rosebud Café, the St. Louis piano hall where ragtime composer Scott Joplin often performed.
During the late 1890s, A'Lelia Walker and her mother, who then was still a washerwoman, lived across the alley behind this building which housed Tom Turpin's Rosebud Cafe.

During the late 1890s, A’Lelia Walker and her mother, who then was still a washerwoman, lived across the alley behind this building which housed Tom Turpin’s Rosebud Cafe.

Her elementary school principals included black Oberlin College graduates who exposed A’Lelia and the other children to opera, German lieder, marches and spirituals. St. Paul’s organist was a classically-trained tenor who appeared in black British composer Samuel Coleridge-Taylor’s opera Hiawatha at the 1893 Chicago World’s Exposition. Among her childhood friends were Porgy and Bess cast member Georgette Harvey and musicians Sam Patterson, Joe Jordan, and Louis Chauvin.In 1906, 21-year-old A’Lelia joined her mother and new stepfather, Charles Joseph Walker, in Denver, Colorado, where they recently had founded the Madam C.J. Walker Manufacturing Company, a hair care products firm that soon would become one of America’s most successful women-owned and black-owned companies.

To identify herself with her mother’s increasingly successful business, A’Lelia began using the Walker surname, though she never was legally adopted by Charles Walker. In Denver and then in Pittsburgh, Pennsylvania, as her mother traveled, she oversaw the mail order operation and manufacture of the Walker line of products. In 1909 she married hotel employee John Robinson whom she had met in Pittsburgh, but the union ended after three years.

Madam Walker opened Lelia College, her first beauty school on Wylie Avenue in 1908. (This photo from agatetype.com was shot in 1912.)

Madam Walker opened Lelia College, her first beauty school on Wylie Avenue in 1908. (This photo from agatetype.com was shot in 1912.)

When Madam Walker moved her headquarters to Indianapolis, Indiana in 1910, A’Lelia remained in Pittsburgh to manage the company’s east coast operations. During this time, she adopted 13-year-old Fairy Mae Bryant, whose widowed biological mother had allowed her to travel with the Walkers as an assistant and model. Her hip-length braids were featured in Walker ads for their Wonderful Hair Grower, a product that healed dandruff and scalp disease. She became known as Mae Walker, later graduated from Spelman Seminary (now Spelman College) and was a Walker Company executive for more than 25 years.

In 1913 A’Lelia Walker convinced her mother to establish a Harlem office just as African Americans were moving into that uptown Manhattan neighborhood. Like her mother, she became involved in philanthropic activities, heading fundraising campaigns for several charitable causes, including an ambulance for black soldiers during World War I and a building for the Utopia Neighborhood Club’s Child Welfare and Recreation Center, which later served as the New York headquarters for the 1963 March on Washington. With Lucille Randolph—a Walker-trained beautician and wife of publisher and activist A. Philip Randolph—she founded the Harlem Debutantes Club as a vehicle to involve her daughter, Mae, and other young women from the community in social service activities.

Walker townhouse at 108-110 W. 136th Street. Today the space is occupied by the Countee Cullen branch of the NY Public Library.

Walker townhouse at 108-110 W. 136th Street. Today the space is occupied by the Countee Cullen branch of the NY Public Library.

Both Walker women cultivated relationships with black publishers and advertised extensively in The MessengerThe Crisis, the New York Age, the Baltimore Afro-American, the Pittsburgh Courier, the Chicago Defender and dozens of other newspapers.In 1916 when Madam Walker moved from Indianapolis to Harlem, she joined A’Lelia at 108-110 West 136th Street in a townhouse, office and beauty salon near Lenox (now Malcolm X) Avenue designed for them by architect and Alpha Phi Alpha founder Vertner Tandy. Two years later she moved into another Tandy-designed home, a 34-room mansion in Irvington-on-Hudson, New York, 18 miles north of Harlem. Legendary tenor Enrico Caruso suggested the name Villa Lewaro in honor of A’Lelia (A’Lelia Walker Robinson). Madam Walker’s presence in the New York office resulted in conflict, however, as she sometimes usurped her daughter’s authority in business decisions involving their local sales agents. A long-time employee described their relationship in this way: “Fire and ice. They loved each other dearly and they sometimes fought fiercely.”

On May 25, 1919, while A’Lelia and Mae were en route home from a business trip to Panama, Madam Walker died, leaving A’Lelia as the 34-year-old company president and heiress of an estate and homes valued at a million dollars.

A'Lelia Walker was in Colon, Panama when her mother died on May 25, 1919.

A’Lelia Walker was in Colon, Panama when her mother died on May 25, 1919.

Devastated by her mother’s death, she immediately married Dr. Wiley Merlio Wilson, a Howard University-trained physician and pharmacist, whom she had met several years earlier when he and his brother ran businesses in Pine Bluff, Arkansas and St. Louis. As a wedding gift, she purchased a building for his medical clinic, Wilson Sanitarium, at 138th and Seventh Avenue in one of the Strivers Row blocks. They divorced in 1924. Two years later, she married Dr. James Arthur Kennedy, a decorated World War I captain, who later became the assistant director at Tuskegee’s Veteran’s Hospital.

With her sizeable fortune backed by the Walker hair care products empire, A’Lelia Walker became a patron of the newly emerging Harlem Renaissance of the 1920s. She hosted some of the most memorable parties of that decade, lending a glamorous, glitzy aura to the social scene above 110th Street.

The invitation A'Lelia Walker sent to hundreds of friends when she converted a floor of her 136th Street townhouse into a cultural salon called The Dark Tower in October 1927. (Madam Walker Family Archives)

The invitation A’Lelia Walker sent to hundreds of friends when she converted a floor of her 136th Street townhouse into a cultural salon called The Dark Tower in October 1927. (Madam Walker Family Archives)

At the Dark Tower—a converted floor of her 136th Street townhouse named for Cullen’s Opportunity column and poem—and at her 80 Edgecombe Avenue pied-á-terre, she welcomed Harlem and Greenwich Village writers, artists, actors, and musicians at a time when blacks and whites seldom socialized on equal terms.

Also, during an era when few women traveled alone, A’Lelia Walker visited AfricaEurope, the Middle East, the Caribbean and Central and South America. On a transatlantic voyage on the luxury liner Paris in late 1921, she occupied the first class cabin next to French Prime Minister Aristide Briand. In 1922 she witnessed the coronation of Pope Pius XI in Rome, Italy and became the first American to meet Empress Zewditu I in Addis AbabaEthiopia.

A'Lelia Walker visited Ethiopian Empress Zewditu in March 1922.

A’Lelia Walker visited Ethiopian Empress Zewditu in March 1922.

As a patron of the arts, she supported J. Rosamond Johnson’s Harlem Music School Settlement which offered classical music training for black students. Musicians James Reese Europe, Ford Dabney, Joseph Douglass, Harry T. Burleigh, Turner Layton, and Alberta Hunter performed at her dinners and parties. She also opened her home to theatrical rehearsals, movie shoots and art exhibitions. Among the photographers whose careers she promoted were R. E. Mercer and James Allen. At various times, actress Edna Lewis Thomas, author Eric Walrond, and singer Taylor Gordon lived rent-free at her Harlem house.

The best known black socialite of her time, A’Lelia Walker was such a rarity that Harlem Renaissance writer Langston Hughes called her “the joy goddess of Harlem’s 1920s” and noted that her parties “were filled with guests whose names would turn any Nordic social climber green with envy.” In April 1929, composer Max Ewing wrote, “Wherever else one is invited or expected, one must cancel all other plans if invited to A’Lelia’s! She is the Great Black Empress, She Who Must Be Obeyed!”

A'Lelia Walker served as inspiration for many photographers, artists and novelists. (Photo: Madam Walker Family Archives)

A’Lelia Walker served as inspiration for many photographers, artists and novelists. (Photo: Madam Walker Family Archives)

A’Lelia Walker personified the spirit and flamboyance of the Harlem Renaissance. Her always stylish appearance, which mixed regal, statuesque African beauty with haute couture, inspired poets, novelists, and painters. “She had a superb figure, the type that artists like to draw,” said a reporter who knew her well. Among those for whom she posed were photographer Berenice Abbott and sculptors Richmond Barthé and Augusta Savage. With admiration, close friend Langston Hughes called her a “gorgeous dark Amazon,” a phrase fraught with powerful meaning in an era when light-skinned African Americans often were perceived as more beautiful by many blacks and most whites. Literary critic Carl Van Vechten and Renaissance authors Zora Neale HurstonGeorge Schuyler, and Wallace Thurman created characters inspired by her.

As the first internationally visible black American heiress with celebrity status, she displayed an impresario’s gift for staging elaborate extravaganzas that made headlines, filled society gossip columns, and scandalized the more straitlaced social arbiters and race leaders of her mother’s generation. Her most memorable affairs included her daughter Mae’s lavish 1923 nuptials to Dr. Gordon Jackson, son of Niagara Movement treasurer George Jackson, and a fireworks-filled 1921 Fourth of July celebration at Villa Lewaro for C.D.B. King, the President of Liberia.

Like other entrepreneurs and art patrons of the era, A’Lelia Walker basked in the euphoria of the Jazz Age and like many of her contemporaries she personally felt the 1929 stock market crash and ensuing Great Depression. During this period as Walker Company sales plunged, her long-troublesome hypertension worsened. In 1931 she divorced Dr. James Arthur Kennedy.

Like many children of self-made figures, she struggled to define herself outside the sphere of her mother’s influence, expectations and legacy. On August 17, 1931, after an enjoyable day celebrating a friend’s birthday at the beach in Long Branch, New Jersey, A’Lelia Walker died from a cerebral hemorrhage.

A'Lelia Walker died in a private cottage near the beach in Long Branch, NJ in August 1931. (This photo from historiclong branch.org was taken in July 1930.)

A’Lelia Walker died in a private cottage near the beach in Long Branch, NJ in August 1931. (This photo from historiclong branch.org was taken in July 1930.)

A few days later, several thousand New Yorkers crowded the streets outside the Harlem funeral parlor where her body lay in repose. As her casket was lowered into the crypt next to her famous mother at Woodlawn Cemetery in the Bronx, aviator Hubert Julian, known as “The Black Eagle,” flew over the site releasing dahlias and gladiolas. Of her death, Langston Hughes wrote “That was really the end of the gay times of the New Negro era in Harlem…The depression brought everybody down a peg or two. And the Negroes had but few pegs to fall.”

Sources:

A large collection of A’Lelia Walker’s letters, photographs, financial records, clothes and personal effects are in the author’s Madam Walker/A’Lelia Walker Family Archives in Washington, DC. Several dozen additional personal letters and other Walker Company materials are in the Madam C. J. Walker Collection at the Indiana Historical Society. Details of Walker’s life, especially prior to 1920, are included in On Her Own Ground: The Life and Times of Madam C. J. Walker (Scribner 2001) by A’Lelia Bundles, whoseThe Joy Goddess of Harlem: A’Lelia Walker and the Harlem Renaissance, is forthcoming from Scribner in 2015. Articles and photographs also appear at https://aleliabundles.com/ and http://www.madamcjwalker.com/. Langston Hughes’s The Big Sea (1940) and Carl Van Vechten’s unpublished New Yorker profile in “Keep A-Inchin’ Along”: Selected Writings of Carl Van Vechten about Black Art and Letters, ed. Bruce Kellner, provide useful accounts of her later life.

 

Writing Biography: An Update on “The Joy Goddess of Harlem”

Anyone who knows me well, knows I’ve been working on a biography of A’Lelia Walker, my great-grandmother and namesake, for more years than I want to admit. After I finished writing On Her Own Ground: The Life and Times of Madam C. J. Walker--the biography of A’Lelia Walker’s mother–I knew her Harlem Renaissance era story called for an additional book so I could chronicle her life and the lives of her intriguing circle of friends through a new lens.

Research for me is mostly fun and exciting. But writing and editing the first and second and twentieth rough draft of a chapter is challenging. Finding the right word and the right rhythm and the right arc are steps in a painstaking process. Getting to the point where the final draft feels ready for an editor’s eyes is satisfying, but much easier said than done.

Langston Hughes and Carl Van Vechten knew A'Lelia Walker and captured her personality more accurately than many others who have written about the Harlem Renaissance.

Langston Hughes and Carl Van Vechten knew A’Lelia Walker and captured her personality more accurately than many others who have written about the Harlem Renaissance.

It’s all been worth it, though. Along the way I’ve discovered that A’Lelia Walker–who is best known as the daughter of entrepreneur Madam C. J. Walker–is very different from the caricature she has become in the minds of many scholars, novelists and playwrights who have written about her during the last three decades. People who actually knew her–contemporaries like Langston Hughes and Carl Van Vechten–captured her well: Van Vechten in an unpublished New Yorker profile, Hughes in the poem he wrote for her funeral and in his memoir, The Big Sea. In recent years, though, she’s been reduced to the first generation/second generation wealth cliche: “Madam made the money. Her daughter spent the money.”

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A’Lelia Walker and her mother, Madam C. J. Walker, with their chauffeur in front of Madam Walker’s Indianapolis home, circa 1914. (Madam Walker Family Archives)

There’s no question that A’Lelia Walker enjoyed the wealth, houses and celebrity she inherited when her mother died in 1919. Yes, she spent a lot of money, but she had a lot of money to spend. To reduce her to a spendthrift who frittered away a fortune is to miss the point of what it meant to be the first black heiress. A narrative that claims she singlehandedly decimated the Walker fortune ignores the context of the Great Depression and the effects the stock market crash had on all American businesses. Like most human beings, she’s more complex–and far more interesting–than the simplistic caricature. She was a big spirit with a charismatic personality. A generous soul. A fashion leader who wore furs, turbans, diamonds and custom made shoes. A social impresario who understood the dramatic gesture, whether she was hosting the president of Liberia for a Fourth of July weekend at Villa Lewaro, her Hudson River estate, or orchestrating the extravagant wedding of her daughter, Mae. She could be regal and she could be entirely down to earth. She had bouts of insecurity because her own accomplishments could never measure up to those of her mother. She had major health problems. She was surrounded by friends who loved her, but also had three unhappy marriages.

I don’t think it’s too much to say that her parties helped define the Harlem Renaissance. From the time she moved to Harlem in 1913, an invitation to her beautifully furnished townhouse on 136th Street near Lenox Avenue (now Malcolm X Boulevard)  for dinners, dances and recitals seldom was declined. By the time she converted a floor of the house into the legendary Dark Tower in October 1927, she’d been hosting salon-like soirees for more than a decade.

The invitation A'Lelia Walker sent to hundreds of friends when she converted a floor of her 136th Street townhouse into a cultural salon called The Dark Tower in October 1927. (Madam Walker Family Archives)

The invitation A’Lelia Walker sent to hundreds of friends when she converted a floor of her 136th Street townhouse into a cultural salon called The Dark Tower in October 1927. (Madam Walker Family Archives)

Through the years, her guests included James Reese Europe, Florence Mills, J. Rosamond Johnson, Bert Williams, Carl Van Vechten, W. E. B. DuBois, James Weldon Johnson, Alberta Hunter, Nora Holt, Lester Walton, Edna Lewis Thomas, Bernia Austin, Paul Poiret, Clarence Darrow and assorted European royalty. A younger generation of writers and artists from Langston Hughes, Zora Neale Hurston and Dorothy West to Countee Cullen, Aaron Douglas and Richard Bruce Nugent also were welcome. Some of these names still are recognizable. Some aren’t. But trust me, they were the boldface names of the times. And I can’t wait to bring them to life for others.

A’Lelia Walker turns out to be much more a patron of the arts than even I knew when I wrote On Her Own Ground: The Life and Times of Madam C. J. Walker. The conventional wisdom is that the Walker philanthropy ended when Madam Walker died. The truth is A’Lelia Walker contributed to many causes and institutions before and after her mother’s death. She spearheaded a campaign for an ambulance for black soldiers during World War I, donated to the Silent Protest Parade against lynching in 1917 and was the leading fundraiser for the Utopia Neighborhood Children’s Center, a building which later housed the 1963 March on Washington planning offices.

When A'Lelia Walker hosted Liberian President C. D. B. King for a Fourth of July weekend at Villa Lewaro, she hired her friend, Ford Dabney, and his Syncopated Orchestra to provide the music. (Document from the Madam Walker Family Archives)

When A’Lelia Walker hosted Liberian President C. D. B. King for a Fourth of July weekend at Villa Lewaro, she hired her friend, Ford Dabney, and his Syncopated Orchestra to provide the music. (Document from the Madam Walker Family Archives)

She regularly hired musicians, photographers, modistes, architects and caterers. She invited theater groups to rehearse in her home and a filmmaker to shoot his movies at her estate at no charge. At various times she let a writer, an actress and a singer stay in one of the apartments in her townhouse rent free. Ford Dabney, whose orchestra performed nightly at Florenz Ziegfeld’s Rooftop Garden during the 1910s, was among the many musicians who played for her parties. She commissioned photographers like R. E. Mercer, James Latimer Allen and James Van Der Zee. And of course as president of the Madam C. J. Walker Manufacturing Company, she was a regular advertiser in black newspapers throughout the country.

During the early 1920s she spent five months abroad. In Paris she stayed in a suite at the Hotel Carlton on the Champs-Elysees near the Arc de Triomphe and was invited to a private showing at Cartier. She attended the opera at Covent Garden in London, witnessed the coronation of the Pope in Rome, toured the pyramids in Egypt on camelback and had an audience with Empress Zauditu in Addis Ababa.

In the process of doing the research that has provided all these facts, I’ve started joking that writing biography is a form of insanity. Temporary insanity, I hope, but insanity nonetheless because of the immersion it requires in another time and in another person’s psyche. Learning what makes A’Lelia Walker tick and figuring out as much as possible about the people who were important to her has required a great deal of detective work: Combing through newspaper articles in dozens of digitized databases. Transcribing and annotating thousands of pages of letters and business records. Re-visiting hundreds of files from my research of the last four decades. Reading scores of books on everything from early twentieth century American theater and the history of boxing to World War I black soldiers and Prohibition. I’m never satisfied until I’ve looked under every rock, followed every lead to its end, verified the facts. I’m obsessive about detail. I’m allergic to taking what others have written at face value, even scholars whose work I admire and appreciate. My long career as a journalist makes me want to know not just one  primary source and but a verifying second one.

My books are spread all over the house. While I'm writing Joy Goddess, I've moved the biographies about A'Lelia Walker's friends and contemporaries to the bookshelf directly behind my desk. (Photo by A'Lelia Bundles)

My books are spread all over the house. While I’m writing Joy Goddess, I’ve moved the biographies about A’Lelia Walker’s friends and contemporaries to the bookshelf directly behind my desk. (Photo by A’Lelia Bundles)

When I look on my bookshelves, I’m grateful to all the authors who have written about other Harlem Renaissance figures. In addition to books by A’Lelia Walker’s friends (including Langston Hughes’s The Big Sea, James Weldon Johnson’s Black Manhattan and Carl Van Vechten’s The Splendid, Drunken Twenties), I rely upon dozens of other more recent historical accounts and biographies.  To name just a few: Bruce Kellner’s The Harlem Renaissance: A Historical Dictionary for the Era, Emily Bernard’s Remember Me to Harlem, Valerie Boyd’s Wrapped in Rainbows and Hill and Hatch’s A History of African American Theatre. Having their work has provided a welcome road map and countless leads.

The research materials I've gathered during the last four decades are organized in thousands of folders. These are some of the files with biographical information of people who knew A'Lelia Walker and Madam Walker.

The research materials I’ve gathered during the last four decades are organized in thousands of folders. These are some of the files with biographical information of people who knew A’Lelia Walker and Madam Walker.

I often fret about how long it takes me to get each chapter into shape, but there’s too much at stake when writing the first major biography of someone like A’Lelia Walker not to get it right.  I can’t claim that she had the creative talent of a Florence Mills or a Langston Hughes, so this is a different kind of biography. More a story of someone who personified her times, who came into contact with just about everybody worth knowing in 1920s Harlem, who provided the setting and atmosphere for the others to be themselves and whom many people wanted to meet. In that sense, it’s a biography of a group of people and the scene they created in a certain place and time. There had never been a such a community of black people with so much talent, so many options, so much potential in such a concentrated few square blocks.

A’Lelia Walker counted among her friends a group of elegant pioneers, talented artists, world-renowned musicians, successful entrepreneurs, global travelers, socialites. Originals who created a parallel world in a nation that didn’t fully appreciate all they had to offer.  Sophisticates who transformed their corner of Manhattan into the center of a particularly fascinating universe. She lived from 1885 to 1931, but her legacy was in tact several decades later when old time Harlemites still remembered her parties as the best of a very lively, very culturally exciting, sometimes risque era.

For more about A’Lelia Walker

A’Lelia Walker’s 1924 Visit to Atlantic City

A’Lelia Walker Visits Ethiopian Empress Zauditu

A’Lelia Walker Travels to Europe on the SS Paris

A’Lelia Walker’s Grand 1931 Funeral